DMCA & IP Takedown Policy

Scope

This policy applies to user-generated content that Malum hosts or transmits, including merchant storefront pages (/store/{slug}), product listings (/store/{slug}/{product}), hosted-checkout customisations, downloadable digital goods served through Malum infrastructure, and assets uploaded through the merchant dashboard. It does not apply to content hosted by third parties to whom Malum merely links.

Designated agent

Malum's designated agent for receiving notices of claimed infringement is:

Notices submitted to other channels may not be processed within statutory timelines.

Submitting a takedown notice

To be effective, a notice must be in writing and include all of the following:

1. A physical or electronic signature of the owner, or a person authorised to act on behalf of the owner, of the right allegedly infringed.
2. Identification of the copyrighted work (or other right) claimed to have been infringed, or a representative list where multiple works are covered.
3. Identification of the material that is claimed to be infringing, with sufficient detail to permit us to locate it — ideally a full Malum URL.
4. Your contact details: name, postal address, telephone number, and email address.
5. A statement that you have a good-faith belief that use of the material in the manner complained of is not authorised by the rights-holder, its agent, or the law.
6. A statement, under penalty of perjury, that the information in the notice is accurate and that you are the rights-holder or authorised to act on its behalf.

What we do with a notice

On receipt of a compliant notice we will typically, within five (5) business days:

• Disable access to the material complained of, or remove it.
• Forward the notice (including your name and the parts of your contact details reasonably necessary) to the affected merchant.
• Inform the merchant of its right to submit a counter-notice.

Counter-notice

If you are a merchant whose content has been removed and you believe the removal was the result of mistake or misidentification, you may submit a counter-notice including:

1. Your physical or electronic signature.
2. Identification of the material that has been removed and the URL at which it appeared before removal.
3. A statement, under penalty of perjury, that you have a good-faith belief that the material was removed as a result of mistake or misidentification.
4. Your name, address and telephone number, and a statement that you consent to the jurisdiction of (i) the courts of England and Wales and (ii) for US-resident rights-holders, the US federal district court for the judicial district in which your address is located, and that you will accept service of process from the original complainant or their agent.

If we receive a valid counter-notice we will forward it to the original complainant and may restore the content not less than ten (10) and not more than fourteen (14) business days later, unless we receive notice that the complainant has filed a court action seeking to restrain the merchant from the alleged infringement.

Repeat infringers

Malum will terminate, in appropriate circumstances, the accounts of merchants who are determined to be repeat infringers. Receipt of three (3) substantiated notices within a rolling twelve (12) month period generally constitutes grounds for termination, in addition to scheme-rule and acceptable-use considerations.

Trademark and other rights

Trademark takedown requests, image rights, and other intellectual-property complaints can be submitted to the same address and will be handled on equivalent principles. We require evidence of the right (e.g. registration certificate or relevant statutory basis) and a specific identification of the infringing use.

Misuse and bad-faith notices

Knowingly material misrepresentations in a takedown or counter-notice may give rise to liability under 17 U.S.C. § 512(f) and equivalent statutes. Repeated abusive notices may result in throttling or refusal of future notices from the same source and referral to appropriate authorities.

Limitations

Malum reserves the right to refuse, restrict, or modify processing of notices that are abusive, automated without human review, or that target the same material previously found not to infringe.

Contact

[email protected] for takedown and counter-notice submissions. Other intellectual-property enquiries: [email protected].

Last modified 05/12/2026